Jasmine - The Rice Day 2017

The inaugural “The Rice Day” event by Jasmine Food Corporation in collaboration with Tefal Malaysia was launched at 1 Utama Shopping Centre in 2017. The week-long event was held to create awareness and educate the public on the benefits of rice, as well as to dispel common misconceptions about rice being unhealthy and causing health problems such as weight gain and diabetes.

A group photo with all the campaign partners involved for The Rice Day as well as Chef Ili and Chef Fami (2).JPG
Chef Ili Sulaiman (2).JPG
Chef Martin Yan livens up the media event (4).JPG
Mr Abdul Karim MD Lassim, Mr Lim Swee Keat, Mr Jack Wong.JPG
Mr Jack Wong, Mr Abdul Karim MD Lassim, Mr Lim Swee Keat, Chef Martin Yan and Mr Junaidi bin Ali.JPG
Products and atmosphere of the event (1).JPG
Products and atmosphere of the event (2).JPG
Products and atmosphere of the event (6).JPG
Products and atmosphere of the event (7).JPG
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Citizen Setia Launch 2017