Mamonde Malaysia Launch

Objective

Creating new brand awareness by bringing the audience to the digital Virtual Mamonde Garden, while introducing Mamonde brand and products.

Execution

When the audience visits the digital Mamonde Garden, they will ask to answer a few skincare related questions. Each question answered will trigger an animation action on the microsite such as seeding, watering, and fertilizing. At the end of the process, the flower will blossom based on the skincare answered by the audience. Each type of the blossom plant/flower represents which type of Mamonde skincare product that suitable for the audience.

Audience is also given a product redemption voucher, to drive them to visit Mamonde counter.
Audience who did extra effort to share the Mamonde Garden to their friend on Social Media will get an extra Mamonde Product Starter Pack.

Result

Total Participants - 3798
Total FB Share Participants - 1197
Total Product Redeemed – 876

After 2 months,

Mamonde Facebook Fans : increase 21,462
Mamonde Instagram Followers: increase 2,535

After 6 months,

Mamonde Facebook Fans : increase 50,000+
Mamonde Instagram Followers: increase 4,000+