OVERVIEW
Multi-Brand Convention Uniting L'Oréal Paris, Maybelline, and Garnier
The L'Oréal CPD S2 Brand Cascade & BA Convention 2023 was a full-day event held at the Diamond Ballroom, EQ Hotel on 20 June 2023, gathering 200 guests across three flagship brands. The project covered complete end-to-end management, from event coordination and creative design to venue, guest, and registration management.
Structured as a two-part experience, the convention featured a morning session of brand presentations followed by an evening of dinner and dance. Audio-visual, stage, and décor production, alongside entertainment and content management, came together to create a seamless brand cascade that informed, engaged, and celebrated L'Oréal's beauty advisors in one cohesive event.
Bringing Three Iconic Beauty Brands Together in One Seamless, Full-Scale Convention Experience.
"«Ihr habt uns mit Köpfchen und Raffinesse ans Ziel geführt: Die verschiedenen Angebote für unsere Lernenden auf einen Blick dargestellt und prägnant visualisiert. Vielen Dank für die wunderbare Zusammenarbeit!» "
John Doe - Marketing Director
