A scroll-stopping CGI campaign launching the Glade × Hello Kitty collaboration across Southeast Asia. Using the now-iconic fake-out-of-home (FOOH) format, an oversized pink Glade × Hello Kitty campervan was digitally brought to life cruising through the streets of Bangkok, Vietnam, Kuala Lumpur, and Singapore — trailing cherry-blossom petals past each city's landmarks. The result was a single, larger-than-life hero asset built to spark social buzz and unify the launch across four markets.