OVERVIEW
A Premium Creative Suite for the LG PuriCare AeroBooster Air Purifier
To support the marketing of the LG PuriCare AeroBooster Air Purifier, we developed a complete creative suite built around the product's "Slim and Powerful: Air Purification Solution" positioning. Anchored by a clean, lifestyle-led hero visual, the design system presented a premium home-appliance product in a way that felt modern, aspirational, and easy to understand.
The creative broke down the product's key strengths into clear, digestible assets — its multi-filtration system (eliminating 99.9% of bacteria and viruses), dual airflow with Clean Booster, space-saving slim form, customizable mood lighting, and one-touch detachable head for easy cleaning — alongside its availability via LG Subscribe from RM55/month. Designed for both digital and retail use, the suite communicated technical performance through a simple, elegant, and benefit-driven visual language.
Translating Advanced Product Technology into Clean, Aspirational, Benefit-Led Creative
