L’Oréal Convention 2023

A large-scale brand convention bringing together guests across three of L'Oréal's leading names, L'Oréal Paris, Maybelline, & Garnier. The full-day event combined morning brand presentations with an evening of dinner and dance, blending strategic brand storytelling with creative production and flawless on-site execution to deliver a polished, high-impact experience.

Launch Date:June 2023

Project Duration:8 Weeks

Industries:Beauty & Cosmetics

Scope of Work:Event Planning & ExecutionEvent Set Up & Dismantle

OVERVIEW

Multi-Brand Convention Uniting L'Oréal Paris, Maybelline, & Garnier

The L'Oréal Convention 2023 gathered guests across three flagship brands on 20 June 2023.

Managed end-to-end, from event coordination and creative design to venue, guest, and registration management. One cohesive brand cascade that informed, engaged, and celebrated L'Oréal's beauty advisors.

Bringing Three Iconic Beauty Brands Together in One Seamless, Full-Scale Convention Experience.

"«Ihr habt uns mit Köpfchen und Raffinesse ans Ziel geführt: Die verschiedenen Angebote für unsere Lernenden auf einen Blick dargestellt und prägnant visualisiert. Vielen Dank für die wunderbare Zusammenarbeit!» "

John Doe - Marketing Director

NEXT PROJECT

LG Just Rent Up, LG Has It All!