Glade x Hello Kitty Regional CGI Campaign

A scroll-stopping CGI campaign launching the Glade × Hello Kitty collaboration across Southeast Asia. Using the now-iconic fake-out-of-home (FOOH) format, an oversized pink Glade × Hello Kitty campervan was digitally brought to life cruising through the streets of Bangkok, Vietnam, Kuala Lumpur, and Singapore — trailing cherry-blossom petals past each city's landmarks. The result was a single, larger-than-life hero asset built to spark social buzz and unify the launch across four markets.

Industry:FMCG / Home Fragrance

Deliverables:CGIVisual Design

Launch Date:September 2025

OVERVIEW

A Regional CGI Launch That Brought the Glade x Hello Kitty Collaboration to Life

To launch the Glade u00d7 Hello Kitty collaboration across Southeast Asia, we created a high-impact CGI campaign in the fake-out-of-home (FOOH) style u2014 a format engineered for maximum shareability. A giant, fully branded Glade u00d7 Hello Kitty campervan was digitally composited into real urban environments, topped with an oversized product replica releasing a trail of cherry-blossom petals as it moved through each city.

Spanning four markets u2014 Bangkok, Vietnam, Kuala Lumpur, and Singapore u2014 the campaign delivered one cohesive, instantly recognizable hero asset that tied the regional rollout together. Blending playful character branding with cinematic visual effects, the content was designed to stop the scroll, drive organic reach, and build anticipation for the collection across the region.

Using Cinematic CGI to Turn a Product Launch into a Borderless, Scroll-Stopping Regional Campaign

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