OVERVIEW
A Heartfelt Chinese New Year Film Rooted in Family and Tradition
For Chinese New Year 2024, we produced a brand film for Wing Heong, a beloved Malaysian bak kwa brand whose identity is built on heritage and the idea of tradition passed down through generations.
Through cinematic storytelling and genuine human moments, the video brought Wing Heong's "永·香·传" philosophy to life, celebrating the bonds that connect generations and positioning the brand as part of the season's most meaningful traditions.
