OVERVIEW
Safi Serlah Seri Diri Roadshow 2025 @ IOI City Mall
A nationwide roadshow campaign designed to elevate Safi’s brand presence and connect with consumers through engaging on-ground activations. Hosted at IOI City Mall.
The campaign focused on creating high visibility and meaningful interactions through experiential touchpoints, product engagement, and curated brand moments—delivering a strong and memorable audience experience.
Inspired by themes of beauty, confidence, and self-expression, the space was crafted to attract attention, encourage interaction, and create meaningful connections with consumers in a high-traffic retail environment.
