LG Subscribe Carnival Roadshow 2025

A vibrant, carnival-themed creative campaign for the LG Subscribe Carnival Roadshow at Setia City Mall. From the hero key visual to educational infographics, social tiles, and on-ground signage, the creative suite brought a festive big-top energy to LG's appliance subscription proposition, making "LG Subscribe" feel joyful, accessible, and easy to understand across every touchpoint.

Industry:Electronics & Consumer Tech

Deliverables:Creative Work

Tools Used:FigmaIllustratorPhotoshop

Launch Date:2025

OVERVIEW

A Festive Carnival Creative Campaign for the LG Subscribe Roadshow

Held at Setia City Mall, Shah Alam from 18–22 June 2025, the LG Subscribe Carnival Roadshow introduced shoppers to LG's appliance subscription range through a festival-style experience.

We developed the full creative identity, a colourful carnival big-top theme anchored in LG's "Life's Good" branding, spanning hero key visuals, educational infographics, social content, and on-ground zone signage.

Wrapping a Subscription Service in Festive Carnival Creative to Make It Joyful, Clear, and Irresistible.

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