LG Subscribe Carnival Roadshow 2025

A vibrant, carnival-themed creative campaign for the LG Subscribe Carnival Roadshow at Setia City Mall. From the hero key visual to educational infographics, social tiles, and on-ground signage, the creative suite brought a festive big-top energy to LG's appliance subscription proposition, making "LG Subscribe" feel joyful, accessible, and easy to understand across every touchpoint.

Industry:Electronics & Consumer Tech

Deliverables:Creative Work

Tools Used:FigmaIllustratorPhotoshop

Launch Date:2025

OVERVIEW

A Festive Carnival Creative Campaign for the LG Subscribe Roadshow

Held at Setia City Mall, Shah Alam from 18–22 June 2025, the LG Subscribe Carnival Roadshow invited shoppers to discover LG's full appliance subscription range through a playful, festival-style experience. We developed the full creative identity for the activation — a colourful carnival big-top theme, anchored in LG's "Life's Good" branding, designed to make a subscription service feel fun, approachable, and celebratory.

The creative suite spanned hero key visuals, educational infographics explaining the LG Subscribe proposition (including an "Outright vs Subscribe" comparison), social media content, and on-ground zone signage for highlights like the Air Purifier Zone, exclusive merchandise, and fun activities. Every asset was crafted to simplify the subscription message while driving footfall, engagement, and excitement throughout the five-day roadshow.

Wrapping a Subscription Service in Festive Carnival Creative to Make It Joyful, Clear, and Irresistible

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