OVERVIEW
The Safi Beauty Workshop was a curated, invite-only event hosted by Safi in collaboration with Guardian at Pokok, LaLaport, designed to give media, KOLs, and beauty personalities an in-depth introduction to the Safi skincare collection. Styled in the brand's signature blue-and-white palette with branded balloon installations, floral arrangements, and product display plinths, the venue created an intimate, premium atmosphere.
More than a showcase, the workshop was built around education and interaction u2014 featuring skincare guidance, live product demonstrations, and an expert Q&A with Safi's specialists. Guests were introduced to the brand's latest facial care range, formulated with Golden Peptide, Retinol, and 100X Vitamin C, and developed by the Safi Research Institute for Asian skin. Timed ahead of Ramadan, the session offered practical routines for the fasting month while reinforcing Safi's commitment to accessible, science-backed, Halal-certified beauty.
Pairing Intimate, Hands-On Education with Premium Brand Storytelling to Deepen Beauty Influencer Connection
