Safi Beauty Workshop

An intimate skincare workshop hosted by Safi in partnership with Guardian, bringing media, influencers, and beauty personalities together for a hands-on session ahead of Ramadan. Set in an elegantly styled space, the event blended live product demonstrations, expert skincare guidance, and interactive Q&A — spotlighting Safi's science-led, Halal-certified range and reinforcing its position as Malaysia's No.1 Halal beauty brand.

Industry:Beauty & Skincare

Deliverables:Event Planning & ExecutionEvent Set Up & Dismantle

Launch Date:2025

OVERVIEW

The Safi Beauty Workshop was a curated, invite-only event hosted with Guardian. Introducing media, KOLs, and beauty personalities to the Safi skincare collection.

Spotlighting the latest facial care range formulated with Golden Peptide, Retinol, and 100X Vitamin C for Asian skin.

Pairing Intimate, Hands-On Education & Premium Brand Storytelling to Deepen Beauty Influencer Connection.

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